Volume: 10 Issue: 1
January-March 2024
| Title and Author(s) | Open Access (PDF) |
| Sales Promotional Activities During the Covid-19 Pandemic: A Study Dr ABDAL AHMED Assistant Professor Graduate School of Business Tula’s Institute of Management & Engineering Dehradun, Uttarakhand India MILI GUPTA Student MBA IInd Year Graduate School of Business Tula’s Institute of Management & Engineering India Dr SUMERA QURESHI Department of law H.N.B.G (Central) University B.G.R Campus Pauri Uttarakhand India SHAMA NARGIS Deputy Director Law Competition Commission of India Delhi India Chems EDDINE Boukhedimi Management Marketing Ph.D.,University of TiziOuzou Algeria | Download (425KB) |
| Revolutionizing digital marketing: the impact of artificial intelligence on personalized campaigns Dr Chandra Bhooshan Singh Ms. Mariyam Ahmed Assistant Professor Kalinga University, Raipur India | Download (321MB) |
| Applicability of Artificial Intelligence in Business Dr Pawanjeet Kaur School of Engineering and Sciences GD Goenka University Sohna Road, Gurugram, Haryana India | Download (788MB) |
| Understanding the Evolving Landscape of Consumer Durables Purchases in Post-COVID-19 in Mauritius Eric BINDAH University of Mauritius Leenshya GUNNOO University of Technology Mauritius Mauritius | Download (348MB) |
| An assessment of external factors affecting the quality of governance among public sector institutions in Nigeria OMIMAKINDE John Akintayo OMIMAKINDE Elizabeth Adeteju National Centre for Technology Management Obafemi Awolowo University Ile Ife Nigeria | Download (341KB) |
| Analyzing content marketing’s impact on brands in Raipur city Dr Nidhi Goenka Faculty of Commerce and Management Kalinga University India | Download (318KB) |
| Fintechs and Sustainable Development – Indian Scenario Dr Navdeep Kumar Assistant Professor PG Department of Commerce and Business Administration Lyallpur Khalsa College Jalandhar (Punjab) India | Download (318KB) |
| Effective utilization of social media in the growth of business Lt. Dr K. Shobana Assistant Professor Department of Management Sree Saraswathi Thyagaraja College Pollachi India Ms.B.Iswarya Assistant Professor School of Computing Science Sree Saraswathi Thyagaraja College Pollachi India | Download (357KB) |
| Role of digital economy in Indian economic growth Dr M. Vadivel Assistant Professor of Economics Erode College of Law, Perundurai Erode, Tamilnadu India | Download (362KB) |
| Full Journal | Download (33MB) |